“I think if you have taste, then you can make anything.”, As the direct result of Richard having spent most of his founding days enthusiastically marching against the grain with regards to almost everything, Chrome Hearts is now a veritable empire, built little by little from personal friendships and respect. Founded in Los Angeles in 1988, Chrome Hearts quickly began working with the biggest names in music. This story was originally published in HYPEBEAST Magazine Issue 20: The X Issue as “Chrome Hearts: Carte Blanche” Find out more here. He is a high fashion luxury lifestyle guy who centers his design vision around the rock ‘n roll and celebrity lifestyles. The two live in Malibu, Southern California, and are each others’ business partners. Richard Stark Photos - (L-R) Richard Stark, Gareth Pugh, Laurie Stark and Carson McCall attend a dinner for Pugh hosted by Chrome Hearts at Malibu Farm on October 10, 2013 in Malibu, California. Founded by Richard Stark in 1989, Chrome Hearts as a brand has grown from strength to strength, moving into the international jewelry arena where it now successfully takes on established names such as Tiffany’s in the Gothic silver jewelry niche market. As Richard explained, “Fuckin’ label it whatever you want. Chrome Hearts turned into a fashion phenomenon in 2020 and has been co-opted by the likes of Virgil Abloh, Drake, and Bella Hadid. Luxury accessories brand Chrome Hearts is updating The Lowrider, its signature sunglass frame. We just do shit, you know?”. Stark bought out his two partners in 1991 and expanded the brand into the gargantuan empire it is today, built little by little from personal friendships and respect. “Heh-heh. I just call Chrome Hearts, ‘Chrome Hearts.’ If you have to tell somebody what you are – you aren’t.”, “Chrome Hearts was built to be a 150-year-old company, made to do everything in the whole wide world, you know? But if she happened to sit next to him at a coffee shop and they had the same latte…” she pauses to let out a husky chuckle, “Heh-heh. Even while sitting still and framed by wisps of incense smoke, Richard Stark exudes the perpetually-windblown ruddiness of someone who regularly faces the elements at 80 mph. They design everything from jewelry to furniture to staplers to incense — and just about anything in between. By Vanessa Lee / Jun 5, 2018. A jewelry store? Richard Stark, founded the brand with his wife, Laurie Lynn, and initially they created handmade biker gear. The updated shape — created by singer-songwriter Jesse Jo Stark, daughter of the brand’s founder Richard Stark — features a new balmy color palette, with inlaid sterling silver logo bands across the brow and low-profile Chrome Hearts hardware only on the interior of the hinge. Chrome Hearts is a luxury biker silver and leather designer label. Founder Richard Stark’s face crinkles in disgust at the mention of “luxury,” despite the brand’s usual recipe of fine leather and sculpted metal. Richard says, “It’s not like we sat around, a bunch of old people, and said, ‘What are we gonna do to stay relevant, man?’” His voice rises in pitch and he waves his hands in mimicry of himself, eyes crinkling in mirth. The founder gives a rare interview with HYPEBEAST Magazine. Chrome Hearts is a high end brand which produces silver accessories, gold and diamond jewelry, eyewear, leather, clothing, furniture. For Richard Stark, … Chrome Hearts Founded in 1988 by Richard and Laurie Stark, the Chrome Hearts eyewear brand has become a trend-setter among celebrities seeking the “wild side of luxury”. Richard Stark – along with the whole Stark family, natch – is indubitably a man of more action than words. HYPEBEAST® is a registered trademark of Hypebeast Hong Kong Ltd. Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more. “It doesn’t exist. Is that what’s ‘happening’ now?” He and Jesse Jo have the same laugh. The updated shape — created by singer-songwriter Jesse Jo Stark, daughter of the brand’s founder Richard Stark — features a new balmy color palette, with inlaid sterling silver logo bands across the brow and low-profile Chrome Hearts hardware only on the interior of the hinge. A surefire way to preserve a company's DNA is to pass it down to those who literally share the same chromosomes as its founder. Nobody really even knows what Chrome Hearts is about – are they a furniture store? Luxury accessories brand Chrome Hearts is updating The Lowrider, its signature sunglass frame.. If it’s not with each other, it won’t happen.” Jesse Jo holds the same views, yet ways of establishing connections can take on different forms for Gens Y and Z in the digital age: “Millie Bobbie Brown was wearing our Chomper frames and I love that girl, I’m a fan. The e-commerce world taking over our shopping habits – and wallets – may arrive unbeholden to civic duties such as being nice or fully-dressed, yet there’s something lackluster about visiting a store when it’s only to make a beeline for stuff we’ve already seen online. REFERENCE Co., Ltd.BRANDSHOP REFERENCE (MAIN OFFICE)Sannomiya First Building 2F 3-2-11 Isobedori Chuoku Kobe-shi Hyogoken Japan 651-0084TEL:+81-78-242-1248   FAX:+81-78-242-0628  MAIL:info@brand-referenceshop.com, REFERENCE MOTOMACHI STOREFRONT (BUY & SELL), 3-9-11 Sannomiyachou Chuoku Kobe-shi Hyogoken Japan 650-0021TEL:+81-78-391-3111. Then maybe.”, “Without my wife, everything we do would be zero press…Except for our magazine, absolutely nothing.”. Richard & Laurie Lynn Stark Mr. & Mrs. Stark, if you haven’t heard of them, are the unlikely entrepreneurs who own and operate the wildly successful and celebrity-loved Chrome Hearts lifestyle brand. “When I was growing up, if you bought an album, you were lucky if it said anything on it. You didn’t know anything, couldn’t look it up – and it was kinda cool. On the floor of the Chrome Hearts factory, “fashion” is a dirty word. “Nothing here’s made; everything’s built,” he finished, so smoothly it can almost pass for a line from some long-lost Chrome Hearts commercial – only we of course, know better. Following a gig as a costume designer for a Hollywood B movie, Stark was introduced to Sex Pistols’ guiatarist Steve Jones who immediately became a fan. The label, headed by Richard and his wife Laurie Lynn Stark and more recently with their eldest daughter Jesse Jo Stark, now has 28 stores around the world – no small feat for a company that insists on staying true to their craftsmen’s beginnings, meticulously handcrafting each piece from a single factory in its birthplace of Los Angeles. I just call Chrome Hearts, ‘Chrome Hearts.’ If you have to tell somebody what you are – you aren’t.”. True to their founding roots, Chrome Hearts simply doesn’t worry about being fashionable or staying relevant – and this is why the label is just as important now as it was in its firebrand youth three decades ago. The Chrome Hearts look comes from Richard Stark out of Los Angeles. “I’m not in the fashion business. A lifestyle company? Terms & Conditions Few real estate-related happenings surprise us anymore, but Yolanda has to admit we were still a wee bit dumbfounded when our trusty pal Vlad the Revealer at Celebrity Address Aerial hit us up to cattily whisper that a very contemporary home in Malibu Colony was sold to Chrome Hearts founders Richard Stark and his business partner/wife Laurie Lynn Stark. Inspired by biker culture, the edgy frames are handcrafted to the ultimate in quality and attention to detail, in which the manufacturing process becomes an art form. Not once during our collective 2.5 hours of conversation with the Starks were there any grandiose manifestos on what they are or do; the veracity of the label shows itself in just how little the Starks have to say for themselves. Founded by Richard Stark in 1988, the Chrome Hearts brand was originally a small collection of Schott Perfecto jackets and leather riding pants for Stark and his motorcycle buddies. We just haven’t been around long enough to do it all yet,” smiled Richard. Born from the love of motorcycles, Chrome Hearts got its start from Richard's self made leather chaps, pants, jackets and vests. Chrome Hearts has developed as a major status symbol. Jesse Jo reminisces on one of her first projects – a silver stud that’s now a prominent piece of hardware throughout the label’s products – which ended up taking four years to finish: “My parents’ attention to detail is insane. Founded in 1988 by Richard Stark, Chrome Hearts has grown to become a storied luxury jeweler and fashion label. As we witness countless labels shed their skins every few seasons by way of a new creative director or slews of collaborations which seem more awkward than they do logical, it’s evident that major brands which dominated the industry a mere decade ago are now collectively scrambling to adapt to a new status quo. “Label it whatever you want. Get premium, high resolution news photos at Getty Images The thought of staring up at the notoriously elusive Chrome Hearts magnate armed with sapling-green jargon the likes of “collab”– even to describe a minor part of his work – seems, somehow, terrifyingly inadequate. Within the United States, it has set up shop in Hawaii, California, New York. Since its launch, Chrome Hearts has expanded to reach the corners of the world. The updated shape — created by singer-songwriter Jesse Jo Stark… Richard Stark attends the CHROME HEARTS 20th Anniversary on October 04, 2019 in Tokyo, Japan. Now it’s just all there at your fingertips,” Richard lamented. We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. I’m related to it, but I don’t do what they want me to do, and they don’t have to do what I’m doing either. 2021 Hypebeast Limited. All Rights Reserved. Back then, they just thought I was nuts,” Richard said easily. As a result, it’s almost impossible for customers to know exactly what purchase they will leave a Chrome Hearts store with. Privacy Policy. Chrome Hearts specializes in high end .925 Sterling Silver, 22k Yellow Gold and 18k White Gold jewelry, leather and cashmere clothing and ebony wood furniture with gothic rock motifs. Here, AD PRO talks to Abloh and Chrome Hearts founder Richard Stark about their deep-rooted friendship, collaboration (or, as they like to call it, … An Interview With Richard Stark of Chrome Hearts | HYPEBEAST Richard Stark Photos - (L-R) Tim Medvetz, Richard Stark and Laurie Stark attend a dinner for Gareth Pugh hosted by Chrome Hearts at Malibu Farm on October 10, 2013 in Malibu, California. Richard Stark and Laurie Lynn Stark attend the Chrome Hearts “family dinner” on Monday, June 13 2017 at the brand’s store in New York City. The brand is now run by the creative director and original founder, Richard Stark and his wife, Laurie Stark. Chrome Hearts is a luxury biker silver and leather designer label.Founded by Richard Stark in 1989, Chrome Hearts as a brand has grown from strength to strength, moving into the international jewelry arena where it now successfully takes on established names such as Tiffany’s in the Gothic silver jewelry niche market. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse. “Without my wife, everything we do would be zero press,” he declares. Or tracklists released months before the album itself? Sometimes I’m just like, ‘What the fuck Dad, why can’t we just make this?’” This eagle-eyed focus mixed with the Starks’ devil-may-care attitude manifests as a cornucopia of flawlessly crafted objects ranging from chandeliers to pizza cutters. “Nowadays, everybody’s fucking luxury,” he sneers. Chrome Hearts owes its beginnings to his love of motorcycles (“Road bikes – Harley Davidsons, mostly,” he provided). The process of discovering things for ourselves, it seems, is a much more rewarding act than we now give it credit for. The production site covers three blocks in the middle of Hollywood. “It kinda didn’t exist back then, you know?” From our first moments meeting Richard Stark, it was apparent that trendy buzzwords such as “collab” hold very little weight with him. Yet to build a business from the ground up with the creative autonomy that the Starks enjoy today is by no means a gutless endeavor; it requires a conviction that all great leaders and businessmen seem to share – the thick-skinned faith and willingness to carry on with whatever they do, regardless of voices which suggest otherwise. The label has always possessed a certain pull for famous faces from Aerosmith to Kendrick Lamar, Kate Hudson to Rihanna. Jun 5, 2018. Chrome Hearts Guitar collaboration for Duff McKagen We teamed up with Richard Stark, founder of Chrome Hearts to build this one-of-a-kind guitar that was given to Duff McKagan as a … “It took us forever to have an Instagram,” she said stoutly, and continues, “I wanted to share a little more that’s not as accessible for some people, if they can’t visit the stores and stuff.” Even after getting her way, Jesse Jo – true to her DNA – puts very few pieces on display on the Chrome Hearts Instagram account and even fewer words to go with them. Richard Stark on Why Chrome Hearts Will Live Forever. Chrome Hearts is an authentic American luxury brand founded in 1988 by motorcycle enthusiast Richard Stark. Chrome Hearts is an authentic American luxury brand founded in 1988 by motorcycle enthusiast Richard Stark. And that was easy. 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